Frequently Asked Questions

We are My Digital Future Ltd, a UK-registered company specialising in LinkedIn outbound lead generation coaching. Our flagship programme, Sales Fit Acquisition, is designed for SaaS and technology sales teams that want to generate more predictable pipeline without relying on paid ads.

It’s a 120-day coaching and implementation programme that helps Account Executives (AEs) master LinkedIn outreach and warm calling. The programme combines training, hands-on coaching, data support, and accountability to ensure your team can consistently book qualified meetings.

120 days in total:

30-day setup phase – LinkedIn profile optimisation, ICP development, messaging sequence creation, and campaign launch.

90-day delivery phase – LinkedIn outreach, newsletters, warm calling, coaching sessions, and ongoing optimisation.

- LinkedIn profile optimisation and campaign setup

- Ideal Customer Profile (ICP) development

- Messaging sequences (including scripts and voice notes)

- Newsletter content (2 per AE per month, drafted by us for approval)

- Warm calling training + 70–100 mobile numbers per AE (via FullEnrich, provided at no additional cost)

- Weekly group coaching calls (1 hour)

- Dedicated Slack/Teams environment for real-time support

- Access to James’ diary for 1:1 sessions

- 30 to 45 minutes daily to reply to LinkedIn messages

- 1 hour per week for the group coaching call

- 1 to 2 hours in the setup phase for onboarding and ICP development

- From Month 3 onwards, 2 to 3 hours/month for warm calling

- A brief 15 to 20 minute weekly check-in with James to track progress

- Around 30 minutes per month to review and approve newsletter content

- Ensuring AEs attend coaching sessions and follow through on actions

No. We provide proven systems, frameworks, and hands-on coaching, but results depend on your team’s implementation, ICP quality, market conditions, and external factors. Testimonials represent individual experiences and are not guarantees.

No. All fees are payable upfront at the programme start date. Payments are non-refundable, and early termination does not release clients from payment obligations.

We train your team on best practices to minimise risk when using LinkedIn or automation tools (such as Dux-Soup). However, LinkedIn accounts remain the client’s responsibility, and we cannot be held liable for suspensions, restrictions, or loss of access.

Yes. We comply with the UK GDPR and Data Protection Act 2018. We only process data for the purpose of delivering our programme and never sell personal data. Mobile number data is supplied by a third-party provider (FullEnrich) and must be used by clients in compliance with applicable data laws.

All programmes are delivered by James Caldecott, Director of My Digital Future Ltd. James brings 15+ years of experience in SaaS sales and has personally delivered over £15m in new business revenue and generated thousands of sales meetings through LinkedIn.

- A dedicated Slack or Teams workspace is set up for collaboration and support

- Weekly group calls keep everyone aligned

- AEs can book 1:1 time directly in James’ diary when needed

Book an introductory call with James. If we agree there’s a good fit, we’ll confirm the start date, complete payment, and arrange your kick-off session.