I've been working with James for a few months now - and in that time he's helped me generate consistent leads for my online personal training business through Linkedin. Most importantly, his Sales Fit Aquisition systems have enabled me to grow my Linkedin audience and reach people who I actually want to work with (peak performing women). I'm having far more conversations with people who can actually afford and benefit from my services and expertise - and the system's we've got in place mean that I'm able to do this with a minimum investment in time. This has given me leverage to do the things that really matter - like creating content of value for prospective clients and giving my current clients the best possible coaching experience. I have far more clarity and focus now that I've switched from the "shark tank" of Instagram and the frustrations of having to wade through so many followers and prospects to find the right fit for my services. James is also highly accessible whenever I need support, and his sales and marketing guidance has helped me speak to my prospective clients in a way that resonates with them in a meaningful way, leading to more open and enriching conversations (rather than feeling like "that salesman" who has to knock, ring or tap until someone answers.) I can now see a clear path forward with growing my online coaching business.

I wasn’t getting results on LinkedIn. At least not the ones I wanted. And I started to wonder if I was the problem. Like so many others, I had become skeptical that LinkedIn could be a place where business gets done. But Sales Fit reminded me that when used properly, sales teams can still leverage LinkedIn to drive game-changing results. With the framework they provided, I was able to better identify my ideal customer, book more calls, and close more deals. Additionally, they showed me that something as simple as a unique voice note could open doors that were previously closed. There are levels to this. And subtle nuances can bring big results. If your sales team would benefit from unlocking LinkedIn’s potential, while closing more deals, I would highly recommend Sales Fit Acquisition.

Working with James in his Sales Fit Acquisition programme was a game-changer for my business in how we approach our marketing and manage our sales pipeline. It also helps that he is a genuinely lovely person who is a pleasure to work with! He took time to understand our consultancy service and dig down to get more specific on our ICP and their pain points, helping us to shape our strategy and focus our resources. We’ve already started delivering more inbound enquiries and successful outbound connections, and I look forward to working together again in future.

Working with James was a total game changer for me. He showed me exactly how to use LinkedIn Sales Navigator and Dux Soup to consistently reach my ideal clients on LinkedIn. James also helped me refine my messaging so it truly resonated with the people I want to serve. His approach to authentic outreach and high integrity sales on LinkedIn is in a league of its own. Beyond the strategies and tools, James is simply a pleasure to work with. His personality, professionalism, and ability to break things down in a clear and actionable way made every session both impactful and enjoyable. If you want to increase your pipeline and sharpen your sales process on LinkedIn, James is the person to learn from.

Working with James Caldecott through the Sales Fit program has been a game changer. He brings a rare mix of upbeat energy, deep knowledge, and genuine care for your success. The course walks you through identifying your ideal client, crafting compelling offers, automating outreach, and building meaningful relationships on LinkedIn. The content module alone, where he teaches you to create your own AI powered GPT content engine, is worth the price of admission. His bite sized videos are clear, actionable, and packed with value. James is always accessible, encourages questions, and has become an unexpected accountability partner for me on LinkedIn. Highly recommend for anyone serious about mastering client acquisition the smart, strategic way.

I have found the advice and material that I've received from James to be excellent and he has gone above and beyond to help me. The time & effort I have saved already is incredible - I wish I had come across him about 10 years ago!

James' course, Sales Fit Acquisition, will give you the exact blueprint you need to conduct consistent outbound lead generation, with the right mindset, tools and content. The programme is structured really well, it flows nicely and James has a very clear and concise way of delivering the content that clearly has taken a long time to create. Well done James, an amazing resource.

Massive thank you to James and his team, was very new to linked in when I started with him and didn’t understand the platform in the slightest just under 2 months in and we’ve generated over 200 potential leads, will no extra work from myself, not only that but also just an amazing guy to work with very genuine and down to earth couldn’t recommend him more 🤝

James is an absolute genius in Lead-Generation. Learning from him when I started my business selling websites (and throughout many offers) has been a blessing in creating a system that brings me a predictable flow of consistent meetings. I thought I had all the answers from my time in recruitment but it's safe to say James added an immense(!!) amount of value to my LinkedIn outreach.

James has been helping me recently with some business development/lead generation activity. He really took the time to understand my business and has been excellent at coming up with creative ideas. His work is top quality and is always completed in agreed timescales. It's been a pleasure working with James and I would certainly recommend.

James has an amazing way of connecting with his clients, he is thoughtful and takes the time to really get to know you. It has been an invaluable experience working together. 100% recommend ! :)

James supported me recently with some business development as we diversify our service offering. He took great time in understanding our business and we collaborated together in terms of identifying the right messaging for the campaigns. James then took over and my diary started to get booked out with meetings with target customers. I'm sceptical when a lot of people approach me offering business development support but, with James, I felt like I'd found someone who was different. He understands the need for excellent copywriting and how to create campaigns that land with your prospects. But above all he's just an utterly great guy and someone you enjoy chatting with. I've truly enjoyed speaking with and working with James and he's definitely put a rocket behind this project with the number of meetings he's been able to generate. Thanks for all your help!